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Want to fund your dream life by creating and selling your art? Check out: https://www.theartistappeals.com/go Welcome to the Artist APPEALS podcast! My name is Erin Sparler, and I want to teach you how to make money as an artist WITHOUT making compromises. Each week, my guests and I will break down the secrets for turning your art into revenue! We have tons of great episodes in store, and I’d be thrilled to have you join. So if you like the vibe of our show, be sure to give us a follow so you never miss an episode. If you’re ready to start making money with your art, visit: theartistappeals.com/go Thanks for the visit! Until next time -- keep on creatin’!
Episodes
Tuesday May 14, 2019
Tuesday May 14, 2019
Interview with the Founder of Multiple Popular Women Craft Magazines
Jo Packham, the leading creative force behind Where Women Create and The Creative Connection, sits down with Erin Sparler to talk about creating a product, educating your audience and amplifying your reach. Go to theArtistAppeals.com to get free artist resources.
Tips on presenting artwork
- Do your homework and your research
- Follow companies outside of your industry
- You're not doing what everybody else is doing, you're doing something that's totally different from your industry
How do you educate and communicate with your audience?
- Quest in life is to educate the public on the value of handmade
- If the consumer would learn how valuable handwork is, then they will pay more
- Work together in a group
How do you amplify your reach?
- Who we feature is the best grassroots advertisers. They promote the magazines on all their sites and their Instagram sites and in their blogs, because they're really proud to be part of it.
The licensing process and contracts
- The only people that contracts are good for the people who can afford to defend them.
- I use my contracts as a roadmap so that the expectations of each company are known.
- Don't rely on it for for protection
What is success?
- It’s a valuable question for everybody to ask themselves
- Everybody compares their success to everyone else's high and when you read about it online, everyone is a huge success.
Book recommendation
- Compendium is my very favorite publisher of all time.
- What do you do with the problem? What do you do with an idea? What you do with a chance?
How do you find people to work with that are so far out of the realm when you need technical help?
- It's the community that I built.
- I always get a personal recommendation.
- Never work with somebody that somebody doesn't know somewhere down the line.
Resources:
Artist Appeals - Website
Where Women Work - Website
The Creative Connection - Website
Erin Sparler - LinkedIn
Jo Packham - LinkedIn
Artist Appeals Resources - Link
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