Ep 005: The Appeals System Overview

Interview with an Author, Craft Shop Owner and Former Model

The host, Erin Sparler, gives an overview about the Artist Appeals’ 7 Step System.  She uses the format of the Appeals acronym APPEALS. It stands for Art, Product, Presentation, Educate, Amplify, License and Success.  Go to theArtistAppeals.com to get free artist resources. 

 

The Appeals acronym

• tries to summarize a big amount of information into seven chunks
• allows you to organize what you need to do as the next step in the process

 

Art

• we start as artists by creating art
• the artwork is the starting point the idea the theme the style the thing that we are creating

 

Product

• We talk about the difference between brand voice theme
• you need to be able to divorce yourself from the artwork and begin to turn it into a product  
• when you start to think of your artwork more as work and as a product then you can divorce yourself from it emotionally and this can help this can help get it out to the world
• when you're creating your artwork as a product you want to create it as a product that has three different price points.

 

Presentation

• you need to present that product in a professional manner
• how you present the work conveys the value of the work
• from hanging it on the wall, how it's displayed on the shelf or how you ship it all together taken all together convey the value of your work  

 

Educate

• all of this is for not if you don't get the word out by educating your audience
• you have to educate your audience even to the extent of the importance of art
• we have to educate our audience to the benefit of our work.

 

Amplify (Automate)

• you want to get bigger in the world of business
• how do you do that if you're one person and you're bootstrapping; if you're spending your own money, your own time, your own labor, your own efforts.  
• for example email outreach that's one of the most common

 

Licensing

• licensing is where you take your work and you let a manufacturer use your work on their product
• it's supposed to be a win-win situation. they get a beautiful product that has more appeal and then in turn they pay you a percentage of the profits on those products
• the very important thing to remember about licensing is that it's supposed to be a win-win
• you have to read the contract and understand the terms
• I highly recommend getting a lawyer to read it as well

 

Success

• how do you define success?
• success is relative to you
• you know what you can achieve and what is an amazing successful goal that you've achieved for you
• it is very important that you sit down and define what your goals are and what is going to define success for you

 

Resources:

Artist Appeals - Website

Erin Sparler - LinkedIn

Artist Appeals Resources - Link