Ep 013: Why product development strategy and innovation is key to building a brand

In the Artist Appeals, Erin Sparler speaks to a glass artist, a glassblower, Mark Petrovich. He doesn't just make pretty things. He creates conceptual things. His work is both beautiful and has featured in museums and private collections across the United States. Mark's work has been in the Museum of art and design in the Toledo Museum of Glass as well as in  Sofa Chicago.  

  

Mark is a formally trained vet who shifted careers to pursue artwork. He got some particular liking on glass and chose to pursue glass artwork. Today, he generates income from art, working with his wife. They both have developed unique, creative, expressive and original artwork using glass, and launched a jewelry line called, 'Birds in the Hand Jewelry.' 

  

To learn more about developing a product, pricing, amplifying your brand, and much more, listen to this podcast episode. You will also hear: 

[01:59] Mark Petrovic's backstory.

[03:54] The career transition from practicing veterinary medicine into the art industry. 

[04:53] Why Petrovic chose to major in glass artwork.

[06:35]  Discover Mark Petrovic's consistent goal in life. 

[07:33] How Mark creates a theme for his artwork that he would like to explore. 

[09:04] Why Mark chose to use fish as a subject in his artwork. 

[11:17] Petrovic expounds why he uses metaphors and symbolism to speak the human condition through his work.

[12:07] Why he started using birds as a subject as opposed to fish.

[14:30] What helps Mark to transition from fine art to conceptual work into the business aspect.

[18:14] How Mark Petrovic presents his artwork to his audience. 

[19:32] How Mark educates his prospects or audience about his creations. 

[21:21] The hardest part of marketing art and how to overcome it. 

[26:28] A little side story on rejection and a book recommendation on how to handle it. 

[28:08] Mark’s advice on how to deal with rejection. 

[35:15] Mark's advise and opinion on licensing and contracts. 

[36:55] How Mark measures his success, and what his most significant accomplishments are.

[37:40] How Mark managed to get his artwork to feature in museums.

[44:03] Why art galleries are affecting the pricing of artwork today. 

[48:43] Mark’s thoughts on different pricing on a similar piece of artwork.

[50:44] How Birds in the Hand Jewelry line started.  

[54:35] Book recommendations by Mark Petrovic.

[58:02] Mark’sadviseto other artists. 

 

  

LINKS  AND RESOURCES. 

1. Book Recommendation

- Art and Fear by David Bayles and Ted Orland 

- The Art of Critical Making: Rhode Island School of Design on Creative Practice 

  

2. Connect with Mark Petrovic

- LinkedIn 

- Website 

-Birds in the Hand Jewelry 

3. Connect with your host; ErinSparler

LinkedIn   

Twitter 

Website 

EyeConnects Crafts 

The Artist Appeals Podcast