Ep 016: How To Educate Audience About Your Artwork and Improve Its Marketability

How To Educate Audience About Your Artwork and Improve Its Marketability 

In The Artist Appeals, Erin Sparler talks about how newbies and accomplished artists can improve the value of their art through audience education. In this episode, Erin reveals interesting tips on how to educate your audience following the seven-step system of The Artist Appeals and shares key secret on how to make your art sell. 

Erin also shares about how you can develop unique, creative, and expressive artworks that you can sell online. Or transform simple paintings and drawings into trendy and highly salable pieces of arts. 

To learn more about audience education, promoting artworks, and turning your works into other products you can sell online, listen to this podcast episode. You will also hear:  

[00:32] Some quotes to live by from Paul Gauguin 

[00:32] Educating features that increase the value of your artwork 

[02:53] How to effectively communicate the benefits of buying your artwork 

[03:52] Tying the features and benefits together to sell your work 

[04:43] Using Instagram stories to promote your work 

[05:35] Leveraging YouTube videos to give your work more exposure 

[06:31] How writing a story about your photographs like Jeffrey Stoner did can add value to your artwork allowing you to sell it at a higher price 

[07:28] What drives people to buy artistic works 

[08:22] How to leverage SEO to increase your searchability 

[09:15] The meaning behind A.P.P.E.A.L.S. and how you can use it to sell your art 

[10:19] What other products can you make with your art? 

[11:14] How to present you artwork properly 

[13:19] Find cool animals you can paint with your kids through eyeconnectscrafts.com  

 

LINKS AND RESOURCES: 

LinkedIn 

Twitter 

Website 

EyeConnects Crafts 

The Artist Appeals Podcast