Ep 019: Why Effective Presentation and Connecting with Your Audience is important

Jen O’Connor, the owner at EarthAngels Studios, joins Erin Sparler to breakdown the ‘Appeals' system, to create a business in Arts.  

Jen O'Connor has a background in Urban Planning and small business economic development. She has over two decades of creating and selling artwork experience under her belt. This makes her come out highly recommended as an art biz consultant. 

She runs EarthAngels Studios, the ArtGirls’ Roadshow and an art gallery in Florida, New York that opens thrice a year.  Jen creates hand-made curated artwork and also buys outright artwork from other artists, which helps her to further promote her business.  

 

In this episode, you’ll hear: 

[04:16]  Jen O’Connor’s backstory. 

[08:21] What experiential selling is. 

[13:27] How Jen developed her products and service in the Art business. 

[16:55] How Jen amplifies her business both offline and online. 

[22:08] The upcoming show at Jen’s gallery in New York. 

[24:28]  How networking with clients and other artists has helped to grow her biz in art. 

[30:25] How Jen educates her audience and her colleagues in the art industry. 

[38:25] Why constant learning is a necessity for creators.  

[44:16] How education impacts on artists and their audiences connections. 

[48:21] Tips on how to make out the best of art shows for artists. 

 

Links and resources  

1. EarthAngelsStudios
2. The Art Girls’ Roadshow
3. The Artist Appeals Online Course.
4. The Artist Appeals Podcast.
5. Jen O’Connor
6. Erin Sparler.
7. EarthAngelsToysBlogspot