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Want to fund your dream life by creating and selling your art? Check out: https://www.theartistappeals.com/go Welcome to the Artist APPEALS podcast! My name is Erin Sparler, and I want to teach you how to make money as an artist WITHOUT making compromises. Each week, my guests and I will break down the secrets for turning your art into revenue! We have tons of great episodes in store, and I’d be thrilled to have you join. So if you like the vibe of our show, be sure to give us a follow so you never miss an episode. If you’re ready to start making money with your art, visit: theartistappeals.com/go Thanks for the visit! Until next time -- keep on creatin’!
Episodes
Monday May 11, 2020
Monday May 11, 2020
This week’s episode, Erin Sparler dives into the important elements aligned with art galleries. The information received in this episode is not only beneficial, but it comes from someone who has a great deal of first hand knowledge on both art and how galleries operate. Curating manager of the famous Waldorf iconic and historic gallery in Asheville, NC, Erin Kellem shares a full synopsis on how she manages this large art gallery.
Waldorf Gallery was constructed in 1923, it holds over 170 artists artwork, and the gallery is 20,000 square foot. This is a substantially large and successful gallery. Erin Kellem originally obtained her degree in photography fine art and made a pivot to mixed media. Kellem shares her path to becoming the curating manager to this successful gallery. Kellem also discusses how they operate, manage, organize, and communicate with both artists and customers to maintain the successful reputation this gallery is known for. There are many contributing factors that go into how an art gallery can operate successfully, but there are also many key points on how artists can successfully publicize their artwork in galleries. Kellem is here to share these influences with listeners. To any artist who has wondered about the Art gallery world or even one’s who seek interest in furthering their knowledge or path to success as an artist, will take away a great deal of tips from listening to Sparler and Kellem’s informative episode together.
In this episode you’ll hear:
[4:20] Erin’s Shift from Photography to New Inspirations
[6:40] Erin’s Mixed Media Path and Journey for Depth
[9:50] How Erin Became a Part of Waldorf
[11:28] All About Waldorf’s World, Business, Art and Sales
[18:35] How Presentation and Connections are Linked Within the Gallery and How it Directs Towards Success
[21:30] The Significance of Galleries Giving Ownership
[23:00] Gallery Space Transformation and Details for Artists
[27:00] Balancing and Being Aware for Proper Presentation
[30:30] Differentiating and Grouping Artwork
[33:13] Numerous Educating Routes to Take
[41:32] Waldorf’s Art Walk
[45:24] How the Gallery Amplifies and Markets
[51:20] Gallery Licensing and Contracts and Building the Relationship
[59:35] Measuring Different Mediums of Success
[1:03:50] Testing Art Avenues and Triggering Viewers
Links Mentioned:
Waldorf Iconic Gallery
Apps Mentioned:
People Mentioned:
Erin's Links:
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