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Want to fund your dream life by creating and selling your art? Check out: https://www.theartistappeals.com/go Welcome to the Artist APPEALS podcast! My name is Erin Sparler, and I want to teach you how to make money as an artist WITHOUT making compromises. Each week, my guests and I will break down the secrets for turning your art into revenue! We have tons of great episodes in store, and I’d be thrilled to have you join. So if you like the vibe of our show, be sure to give us a follow so you never miss an episode. If you’re ready to start making money with your art, visit: theartistappeals.com/go Thanks for the visit! Until next time -- keep on creatin’!
Episodes
Monday May 25, 2020
Monday May 25, 2020
This week’s episode is the Grande finale of season two, The Artist Appeals. This week is an exciting episode to tune into too. We have a well-known artist joining Erin as the guest host this week. She began her art journey with photography and has continued to transition and evolve into various art avenues. This artist is the famous, Jane Davenport. Jane now has her own line of craft supplies that are sold in major stores such as Hobby Lobby and Michaels. Jane shares with us what has inspired and encouraged her to evolve as an artist. Her journey helps artists to understand the importance of being open and flexible. Jane not only has her own art line, she also teaches online courses and workshops, and has even wrote some books of her own. Jane is an inspiration to artists everywhere. Not only does Jane share her personal art journey, she also expresses tips and tricks she has learned and obtained along the way. Jane is proof that broadening your horizons and continuously allowing yourself to evolve as an artist and even transition to different avenues, is a great way to obtain success. Tune into this week’s Grande Finale and enjoy the educating topics Erin and Jane disclose together.
In this episode you’ll hear:
[2:35] How and Why Jane Transitioned from Photographs to Instillation Gallery Art
[5:50] Jane’s Most Current Obsession
[9:45] How Travel can Influence Art
[12:40] Stepping Out of Your Shoes, Even as an Established Artist
[16:10] The Inspiration to go Naturally from Physical to Online
[21:54] Constant Transitions Obtain Multiple Revenue’s, Jane’s Next Transition Journey to Art Supplies & Books
[29:00] Balancing Exposure While Sharing on Social Media
[34:00] Pros of Selling Product Exclusively and Solely
[36:36] Understanding Contracts
[40:21] Expectations VS Reality of Licensing
[44:30] Identifying Joy with Product Development
[49:35] Picking the Avenues You Enjoy with Amplifying
[58:00] The Epidemy of Success Through Jane’s Eyes
[1:03:20] What’s Next for Jane and Her Successful Art Journey
[1:04:50] The Color Process
[1:09:20] Jane’s Studio Set up
[1:13:43] Jane’s Favorite Conferences and Travel Spots
Links Mentioned:
Cairo Museum
Apps Mentioned:
Places Mentioned:
Megalithic island
Egypt
Italy
People Mentioned:
Books Mentioned:
Circe – Madeline Miller
The Wilbur Smith Egyptian Series – Wilbur Smith
Alice in Wonderland – Maggie Taylor
Erin's Links:
Monday May 18, 2020
Monday May 18, 2020
Erin’s guest hosts this week, is a woman who has been on the forefront of artistic innovation for fifty years. Her name is Jen Grey, also known as, Jen Zen. Jen Began her art journey at the age of 4 when she started writing and illustrating her first book. Jen created comics for the school paper, then took her first real job as a teenager through a company that allowed her to endeavor in a graphic design position, in the late 60’s. In college, Jen also pursued graphic design in college. Jen utilized her college to obtain new opportunities such as mixed media, conceptual art and much more. Jen then continued to graduate with her MFA.
As the obvious illustrates, Jen has an extensive background in the art industry. However, she also has been an educator for over for 50 years. She has helped students in many ways to not only teach them but help them recognize their successes and even reach some extraordinary success levels. Jen gives the audience some great insight on the history and current realms of the art world. During this episode, we also get to hear some amusing, educating and heartwarming stories that Jen gladly shares.
In this episode you’ll hear:
[1:42] Jen’s Background, Journey and School in Art
[11:50] How Jen Utilized College to Obtain Traditional, Non-traditional, Conventional & Social Tasks
[12:40] Open Studio Takeaways and Productivity
[18:28] Agent of Change
[24:40] 3D Printing Accessibility Today
[27:00] Aligning Yourself with Creativity, People are Product
[28:18] Series of Student Questions for Bill Gates Results in Teamwork
[29:35] A Director’s True Form of Delivery and Collaboration
[34:19] It is not your Product Identity, it is the Client’s
[37:10] Focused Presentation
[41:00] How to Sell A Product & Rebuilding Identity
[42:18] Rewriting Art History
[43:18] Education Not Being Seen as a Commodity
[44:30] Art is About Existence, Replication Vs Uniqueness
[45:53] Jen’s Rules for Success for her Student’s
[46:50] About Cultural Agency & Production
[50:00] Economic Regulations Effect on Creative Growth
[57:00] Organizing without High Tech
[1:04] Outreach and Community
[1:12] The Difference of Copyright and Patents
[1:14:31] True Copyright Definition
[1:17:50] Helping Other’s Find and Define Success
Links Mentioned:
Books Mentioned:
California Lawyers for the Art
Required Reading Copyright Law of US
People Mentioned:
Erin's Links:
Monday May 11, 2020
Monday May 11, 2020
This week’s episode, Erin Sparler dives into the important elements aligned with art galleries. The information received in this episode is not only beneficial, but it comes from someone who has a great deal of first hand knowledge on both art and how galleries operate. Curating manager of the famous Waldorf iconic and historic gallery in Asheville, NC, Erin Kellem shares a full synopsis on how she manages this large art gallery.
Waldorf Gallery was constructed in 1923, it holds over 170 artists artwork, and the gallery is 20,000 square foot. This is a substantially large and successful gallery. Erin Kellem originally obtained her degree in photography fine art and made a pivot to mixed media. Kellem shares her path to becoming the curating manager to this successful gallery. Kellem also discusses how they operate, manage, organize, and communicate with both artists and customers to maintain the successful reputation this gallery is known for. There are many contributing factors that go into how an art gallery can operate successfully, but there are also many key points on how artists can successfully publicize their artwork in galleries. Kellem is here to share these influences with listeners. To any artist who has wondered about the Art gallery world or even one’s who seek interest in furthering their knowledge or path to success as an artist, will take away a great deal of tips from listening to Sparler and Kellem’s informative episode together.
In this episode you’ll hear:
[4:20] Erin’s Shift from Photography to New Inspirations
[6:40] Erin’s Mixed Media Path and Journey for Depth
[9:50] How Erin Became a Part of Waldorf
[11:28] All About Waldorf’s World, Business, Art and Sales
[18:35] How Presentation and Connections are Linked Within the Gallery and How it Directs Towards Success
[21:30] The Significance of Galleries Giving Ownership
[23:00] Gallery Space Transformation and Details for Artists
[27:00] Balancing and Being Aware for Proper Presentation
[30:30] Differentiating and Grouping Artwork
[33:13] Numerous Educating Routes to Take
[41:32] Waldorf’s Art Walk
[45:24] How the Gallery Amplifies and Markets
[51:20] Gallery Licensing and Contracts and Building the Relationship
[59:35] Measuring Different Mediums of Success
[1:03:50] Testing Art Avenues and Triggering Viewers
Links Mentioned:
Waldorf Iconic Gallery
Apps Mentioned:
People Mentioned:
Erin's Links:
Monday May 04, 2020
Monday May 04, 2020
Many artists live in fear that they will not be able to achieve financial stability through strictly just selling their artwork. This is a major concern or setback for many amazing artists. Jeffrey Stoner is a fine art photographer who proved the world wrong. Jeffrey up and left his stable corporate job to follow his dream of fine art, and today he has found success by following his dream. Jeffrey’s artwork is featured in ten galleries on the East coast, his art is collected by interior designers and one of his biggest art fans is a famous country rock singer. Although it can be frightening and risky for artist to rely on their artwork alone, Jeffrey is proof that it is possible and fine art galleries are not dying. Jeffrey shares his story with this week’s listeners, as well as some helpful tips and tricks. These tips that Jeffrey shares will help to guide artists in the right direction towards success. Some important factors Jeffrey touches base on are things such as… choosing the proper galleries, the importance of and how to maintain communication with galleries, how to utilize one’s galleries to reach success and much more. Jeffrey’s story is inspiring because he shows the world that, contrary to popular belief, putting fears aside and chasing your dreams is never out of reach.
In this episode you’ll hear:
[2:30] Jeffrey’s Photography and Animal Niche
[5:45] The Botney Project’s Impact on Jeffrey
[10:40] How/Why Jeffrey Pursued his Photography Dream
[15:00] As his Gallery Exposure Grew, His Motivation for Art Grew... Leaving the Corporate World Behind
[17:40] Starting New After Relocating to Reach Success
[22:20] Listening to Other’s
[24:30] Products Produced from Photography/Marketing Material
[28:22] Jeffrey’s Evolution of Educating Utilizing his Artwork
[30:15] Choosing Galleries
[31:50] Tracking Gallery Sales and Gallery Sale Incentive
[38:00] Newsletters, Guestbooks and Software for Amplifying
[41:50] Communicating with Galleries
[44:05] Gallery Contracts and Details
[47:54] Do Galleries Expect Exclusivity?
[50:00] Open Edition Print Process
[53:00] Owning Artwork, Sign Your Work
[54:17] What’s for you, Gallery or Art Shows?
[56:30] Success is Striking Others and Balancing Efforts
Links Mentioned:
Jeffrey Stoner’s - Linked In
Constant Contact – Online Marketing Company
Jeffrey Stoner’s – Photography Website
Xanadu Gallery – Scottsdale Gallery
People Mentioned:
Erin's Links:
Monday Apr 27, 2020
Monday Apr 27, 2020
This week Paula Chamlee joins Erin Sparler to discuss many insides on photography art and publishing. Erin first saw Paula’s art over 15 years ago and was astonished by the beauty and advice. Paula is known as a fine art photographer with some very luxurious work. Paula teaches and lectures all over the world. Lectured all over the world, she recently just got back from doing a workshop in China. Her beautiful and luxurious photography have been placed in over 40 museums in the United States! Not only does she produce such amazing photography, but she has written books on her photographs. It doesn’t stop there; she has even created a publishing company of her own.
Paula dives into many tips and tricks that contribute to the success of artists, as well as the business of art. She shares how making pure relationships are a necessity, the important of attending workshops, keeping up with digital media, connecting and much more. Paula has a widespread of experience in both the art and business world that will help drive to success!
In this episode you’ll hear:
[2:00] Amateur VS. Professional Photographers
[3:05] Paula Photographs and Publishing History
[6:30] How the Couple Networked Start Up Funds
[8:38] Real Relationships are the Gold Mind
[10:50] Managing with Digital Media
[12:19] Paula’s Teaching Compound and Studios
[14:19] Artwork VS. Product
[15:14] Artwork Informs Product, Product Supports Artwork
[17:00] Publishing Supports Work
[19:20] Books Educates Body of Work and How Paula Educates & Communicates
[21:10] How Events and Expos Aids & Educates
[25:18] Obtaining Perfection with Presentation and How it Varies
[29:50] What Curators Prefer
[31:00] Archival Pigment
[35:13] What Describes Fine Artwork
[38:15] All About Editing and Broadness
[41:00] Informative Stories Enhance Art
[44:20] Let Project Lead, but be Aware… Evade Control, Discover Opportunities
[49:00] Paula Recommends Mary Virginia Swanson
[51:22] Keeping Up by Chronological Cataloging & Contracts
[58:15] Improving Impressions
[1:01:03] Gratification and Digging Deeper is Success
[1:06:50] Leaning into The Vision
Links Mentioned:
Lodima Press – Old Fashion Developer
Arts of Our Time – Paula’s Nonprofit Organization
MailChimp – Domain Website
Paris Photo – Expo
Books Mentioned:
San Francisco: Twenty Corner Markets and One in the Middle of the Block – Paula Chamlee
High Plains Farms - Paula Chamlee
Ninth Street Women- Mary Gabriel
People Mentioned:
Erin's Links:
Monday Apr 20, 2020
Monday Apr 20, 2020
In this podcast, Erin has a guest host who has over 30 years of experience in the art industry. Joanne Fink is the special guest host of this week, and she is here to share much of her knowledge gained over her extensive art career. Joanna has in depth knowledge on licensing, a career in developing gift products, she is driven by faith-based industry, she has evolved her artwork by keeping up with technology changes. Joanne is also a best-selling author with over one million books in print. Joanne is the founder of Zensipiration as well as a part of the board of directors with multiple foundations. Joanne loves calligraphy art and creative designs.
Not only does she have the years of experience, she has also managed to branch out in more ways then anyone would think possible. Leaving her with a gift of information to share with young and growing artist all over. Joanne has a passion for helping and inspiring others. In fact, how she defines success is by making a difference in other’s lives and, in this episode, she will surely make a difference in yours. She believes in building a community, supporting one another as artists and has even created multiple, unique avenues as a way of reaching out to others. Joanne shares with us many tips and tricks on her path to success, although she has endured life obstacles, as any of us… she never missed an opportunity to continue to grow her knowledge or help another grow theirs. Joanne was kind enough to share some of her screenshots and visible images for us to enjoy, login to www.artistappeals.com and follow along to get an inside peek at what Joanne has achieved as an artist.
In this episode you’ll hear:
[3:00] About Joanne’s Almost 40 Year Art, Creations and Calligraphy
[4:40] Joanne’s Different Use of Lightroom and Lettering
[8:25] The Booth Where Joanne Began Her Greeting Card Passion
[11:45] Joanne’s Journey of Licensing Started Before Licensing
[12:25] The Impact of Shows and Conferences
[15:10] Lead Time and Company Sizes
[17:25] Pag & Planograms
[23:30] Designing Goes Beyond Just Product
[27:40] Organizing and Tracking an Abundance of Information Starting with Development
[31:35] Providing More to Art Directors Can be Helpful
[33:00] All About Joanne’s Zenspiration
[38:00] Zentangling VS. Zenspiration
[42:10] How the Passion of Teaching Becomes Beneficial
[44:52] The Making of Joanne’s Videos
[46:50] Automating Through Social Media Plus Newsletters, Blogs & Pinterest
[50:05] Building and Impacting Community Through Art and Writing
[53:30] Joanne’s Spiritual and Inspirational Practices
[55:04] Expanding Opportunities with Inspiration and Instant Gratification
[58:00] How to Be Prolific and the Importance of Repurposing Work
[1:02:33] Creative Process and Workflow Using iPad
[1:07:00] Care Emojis as a Supportive Tool - Becoming an App Developer
[1:11:00] Joanna’s Branched & Blessed Journey
[1:12:14] Success is Making a Difference in the World
[1:14:09] Embrace the Evolvement of Technology
Links Mentioned:
PNG
Joanne’s Links:
Joanne’s Pinterest Community Page
Books Mentioned:
Zenspiration – Joanne Fink
My Spiritual Journey – Joanne Fink
People Mentioned:
Apps Mentioned:
iOrnament – Mandala Maker
Airdrop – File Transfer
Erin's Links:
Monday Apr 13, 2020
Monday Apr 13, 2020
Former classmate and friend to Erin Sparler joins her this week to dive into the 3D art world. Casper De La Cruz attended the Academy of Art in San Francisco at the same time as Erin. Not only did they go to school together, but they also both majored in Computer Arts. Both Artists obtaining the same degree, reached success utilizing it through separate paths.
Casper now works for a small company called AV Design. This company designs 3D animation for consumers, one commonly known consumer their company creates for is, Lego. 3D Art has evolved and advanced in many ways over the years, where now you can create almost anything from animation art. Casper helps to identify the many specializations and options out there in animation and 3D art. The art world is unique because it can often have differing complexities and specifications depending what avenue an artist chooses to pursue. Casper helps to describe the details and platforms accompanied by the 3D and animation avenue.
In this episode you’ll hear:
[2:00] About Casper’s Work
[4:00] First Job After College
[5:28] How to Enter the 3D World Today
[6:27] About Demo Reels
[8:06] 3D Specializations and Programs
[10:10] What Can’t Be Made With 3D Animation
[12:00] 3D in Advertising and Movie
[13:30] Presentation of 3D Animation and the Evolvement
[15:55] Time Spent Creating Animation
[17:40] How Casper’s 3D Company Launched
[22:54] The Truth Behind Lego’s Shared Stories
[23:50] Lego Product Launch, Sets and Modeling
[25:10] The Whole Process of Creating a 3D Animation Video
[28:04] How the Different Roles of 3D Animation Work Simultaneously
[29:50] File Naming and Structuring of 3D Work
[33:10] Copyright Can be Tedious
[34:20] Caper’s Contracted Secrecy with Lego in Exchange for Work and Experience
[36:55] How Generations and Technology Have Changed
[38:31] How to Acknowledge Success Within the Fast-Paced 3D World
Links Mentioned:
Software Mentioned:
Erin's Links:
Monday Apr 06, 2020
Monday Apr 06, 2020
Author and Artist, Flora Bowley joins Erin Sparler this week to examine the art world through Flora’s eyes. Flora creates abstract and creative art, using mainly acrylic paint. She is the author of two informative books, and currently working on a third which contains a different spin than her previous two. Flora also has found passion in teaching both in person and online courses, as well as hosting workshops for artist all over. She even incorporates yoga and dance into these workshops, which is different than many others. Flora has a unique creativity about her and is passionate about free-flowing organic artwork. This week we get to learn how her uniqueness and inner selfcare aids her success.
Flora has always had an entrepreneur drive about her, although from the beginning she felt all she needed was the be an artist to feel complete. Later in her art career, she discovered that she had a passion in teaching and decided to further her career, which ultimately lead her to more fulfillment and success. Not only does Erin and Flora impart on Flora’s journey and success, they also unveil the paths and system’s Flora utilized throughout her journey. During Flora’s art career, she has made many transitions. For example, from art to digital, studios and much more. However, Flora has found one important contributor towards her success that remains constant at all career phases, and that is achieving strong support systems and maintaining self-care.
In this episode you’ll hear:
[2:00] All about Flora’s Artwork and Art Process
[5:00] Layering Process, Breaking Habits and Finding a Flow State
[7:55] Evolving with Methods and Techniques
[9:16] Why Flora Expanded Her Art Career Further and How it Fulfilled Her
[13:50] The Destined Path to Flora’s First Book
[14:40] Making a Living, Learning and Gaining Audience with Art by Teaching
[17:30] Transitioning from Art to Digital
[21:20] Flora’s Various Studio Platforms
[24:00] Livestream Teaching Tips
[26:00] Forms of Communicating and Educating with Audience Outside of Social Media
[28:55] Overcoming Marketing Pushbacks by Avoiding Selling Techniques
[33:00] Effective and Simplified System in Handling Her Business
[38:54] Why Flora Chooses Limited Licensing in her Art World
[41:56] Don’t Feel Insecure About Asking
[43:00] Learning Has not Stopped on Flora’s Third Book to Write
[44:24] Wellbeing Defines Success
[47:10] Self-Care Work Contributes to Artwork
[49:09] Flora’s Reflection and Support System Aids in Her Success
[50:45] How Flora Found Her Support System and Their Radiate Sessions
[54:00] How the Internet Can Come in the Way of Connecting
Links Mentioned:
Creative Live
Books Mentioned:
Brave Intuitive Painting – Flora Bowley
Creative Revolution – Flora Bowley
The Art of Aliveness – Flora Bowley
People Mentioned:
Audrey Hawkins – Papaya Art Owner
Monday Mar 30, 2020
Monday Mar 30, 2020
The father of art Licensing joins Erin Sparler this week to educate listeners on the whole works of licensing in the art world. Michael has been in this industry for over forty years. Michael was the first ever to make a portfolio and license art company. He is the author of Licensing Art 101, the President of an Art Agency named, Out of the Blue LLC, and a brilliant artist who has a passion for educating others.
Many Artists understand the importance that comes with licensing, but rarely do we identify the opportunities of Art licensing. There is no degree or training for Art licensing, so this platform is often overlooked. However, it is a beneficial and necessary part of the art world. In this episode, Erin and Michael discuss many details contributed to art licensing such as, trends, claiming art, the evolution of licensing and software, being versatile, how to control art and rights and much more. We get to discover Michael’s background, current work environment and teachings he executes in his art career. To any of those interested in pursuing art licensing, or even any artists out there who know that being educated on all the elements of licensing will benefit their career, this episode is a great episode for you to take advantage of.
In this episode you’ll hear:
[2:45] All About Michael’s Company and Background
[6:30] Transparency, Art and Photography
[8:25] He Became the Father of Art Licensing
[9:08] How the Internet Resulted in Product Change and How it was Managed
[15:03] How to Stand Out in a Saturated World by Eliminating Wasted Time
[20:00] What Publishers Seek
[21:40] Educating Trend Forecasting, Pleasing Retailers and Importance of Colors
[25:27] Systems for Handling Overwhelm
[33:30] Older Computer System VS. Today’s Systems for Volume
[35:00] Managing Staff, Properly Executing and Expansion
[37:00] Simplified System and Protocols for Artwork and Artists
[42:38] The Importance of Unique Titling and Metatags
[45:47] What You Must Know About Licensing and Copyright
[48:00] Educating on How to Take Control of Your Art and Rights
[52:56] Where Art and Licensing Success is Headed
[54:40] Pros and Cons of Creating Uniquely
[57:00] How to Educate Students and Find Artistic Style (the 7 Elements)
[1:02:38] Expand Ideas by Attending Shows
Links Mentioned:
Michael Woodward’s LinkedIn
Software Mentioned:
Books Mentioned:
Licensing of Art 101 Edition 3 Michael Woodward
Art Licensing 101 Michael Woodward
Licensing Art and Photography 101 Michael Woodward
Monday Mar 23, 2020
Monday Mar 23, 2020
Cherish Flieder is a business owner, CEO, licensed Artist, and an educator. Cherish has found her niche in watercolor work. She has transformed her watercolors and applied them to products such as handbags, scarfs, etc. this heartful artist joins Erin Sparler this week to help inform and inspire listeners. A terrific feature of Cherish being this week’s host is, not only does she have informative tips and resources to give listeners access too, she truly has a passion for creating community, educating and helping others.
Cherish always felt destined with art, she took her destiny and achieved an impressive education background with a triple major in illustration, fine art and graphic design. Cherish has pursued her art skills, obtained experience with fashion apparel, graphic design, technology, publishers, and even built her company from the ground up. This gifted artist has mastered success with her passion of inspiring customer’s through artwork and creating various platforms for artist to not only connect but to also help educate each other. Cherish shares much of her gained knowledge with Erin, while also covering the necessary platforms of appeals for Artists to understand and utilize on their path to reach success. Tune in to discover some helpful tips and steps Cherish used to reach her success by continuing to exploit her passion to inspire others with her art.
In this episode you’ll hear:
[2:35] About Cherish Artwork and Company
[5:30] Process of Cherish Developing her Voice
[8:50] Desire to Develop own Artwork
[10:48] Copywriting VS. Trademark
[12:48] Discovering all About Domains
[16:58] Transitioning Artwork to Products to Obtain Revenue Streams
[18:20] Maintaining Control of Copyright to Utilize Artwork on Various Platforms
[20:20] Being Versatile with Artwork Revenue
[22:17] Connecting with Customer Base
[23:48] Creating Art Therapy for Different Environments
[27:17] Finding Your Style and Story While Balancing Customers
[30:23] Stunts on Presentation Spots
[36:40] Organizing Applications and Artwork
[44:50] File Naming Convention
[46:44] Brand marking Your Piece, Product or Art (In person and Online)
[52:34] Licensing and Various Ranges of pay
[56:30] Success is Not Achieved Overnight, Persistence is Necessary
[57:38] Define Your Own Success, Avoid Pressure, Embrace Community and Connections
[59:48] Adopt Aspects You Can Control
Links Mentioned:
LinkedIn – Cherish Flieder
Facebook – Cherish Flieder
Something to Cherish -Cherish Flieder’s Product Site
Wesbite – Cherish Flieder’s Helpful Site
Copyright – Site to Obtain a Copyright
Zentangle – Meditation Series
MailChimp – Marketing Platform
Licensing Group – Cherish’s Art Licensing Group
Author’s Mentioned:
Jen Zen – Zentangle Series
Apps Mentioned:
Books Mentioned: