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Want to fund your dream life by creating and selling your art? Check out: https://www.theartistappeals.com/go Welcome to the Artist APPEALS podcast! My name is Erin Sparler, and I want to teach you how to make money as an artist WITHOUT making compromises. Each week, my guests and I will break down the secrets for turning your art into revenue! We have tons of great episodes in store, and I’d be thrilled to have you join. So if you like the vibe of our show, be sure to give us a follow so you never miss an episode. If you’re ready to start making money with your art, visit: theartistappeals.com/go Thanks for the visit! Until next time -- keep on creatin’!
Episodes
Thursday Sep 26, 2019
Thursday Sep 26, 2019
Jen O’Connor, the owner at EarthAngels Studios, joins Erin Sparler to breakdown the ‘Appeals' system, to create a business in Arts.
Jen O'Connor has a background in Urban Planning and small business economic development. She has over two decades of creating and selling artwork experience under her belt. This makes her come out highly recommended as an art biz consultant.
She runs EarthAngels Studios, the ArtGirls’ Roadshow and an art gallery in Florida, New York that opens thrice a year. Jen creates hand-made curated artwork and also buys outright artwork from other artists, which helps her to further promote her business.
In this episode, you’ll hear:
[04:16] Jen O’Connor’s backstory.
[08:21] What experiential selling is.
[13:27] How Jen developed her products and service in the Art business.
[16:55] How Jen amplifies her business both offline and online.
[22:08] The upcoming show at Jen’s gallery in New York.
[24:28] How networking with clients and other artists has helped to grow her biz in art.
[30:25] How Jen educates her audience and her colleagues in the art industry.
[38:25] Why constant learning is a necessity for creators.
[44:16] How education impacts on artists and their audiences connections.
[48:21] Tips on how to make out the best of art shows for artists.
Links and resources
Thursday Sep 19, 2019
Thursday Sep 19, 2019
Amplification as a way to grow your art business
It is every person's goal to grow their audience and business at a go. But how exactly do you hack this in a resource-friendly approach? Amplifying a business through automation is one of the easiest ways to go down this path. With the recent growth in technology, every business can remain relevant, striking a balance to offering quality services and products, and growing her audience. Erin Sparler expounds more on how to amplify your business through the automation process.
In this episode, you'll hear:
[00:38] The upcoming seven-steps appeals system online course.
[02:43]How amplification helps to extend a business' reach.
[04:30] How creating comments on social media,builds engagements.
[06:07] The different apps and strategies that help with the automation process.
[06:20] ErinSparler’sthoughts on using Meet Edgar, as an automation tool.
[09:10] The different features in Hootsuite that help with amplification.
[09:37] Some of the best strategies to borrow, to grow your social media audience.
[10:20] Debbie Saviano’stips on how to grow on socialmedia.
[11:30] How the use of hashtags contributes to amplifying brands.
[13:16] Why consistency is a key contributing factor in the automation process.
[13:55] Why integrating social media apps in the same folder on the phone is important.
[15:55] Why creating a personalized marketing strategy for a business is vital.
[16:20] How to create a personalized marketing strategy for a business.
[17:32] How frequent evaluation of a marketing strategy contributes to business growth.
[19:06]Whyorganization is important for both personal and business growth.
Links
Thursday Sep 12, 2019
Thursday Sep 12, 2019
How to Become A Successful Artist on Social Media
In The Artist Appeals, Erin Sparler speaks to Josie Lewis a popular artist based in Minneapolis. As an artist, Josie loves colors, process, and materials. In this podcast, she talks about her experience being an artist, how she didn’t stop working with art amidst personal life struggles, including some tips on how she became a social media superstar.
Josie also shares how she leveraged social media to sell her artworks, share art technique and tutorials, including some awesome tips on how to use Instagram stories to promote products.
To learn more about how to become a social media superstar and promote your art online, listen to this podcast episode. You will also hear.
[03:00] Josie shares how she loves listening to The Artist Appeals
[03:57] A recollection of childhood memories with her siblings
[04:45] Speaking about married life and how she didn’t stop doing art
[06:35] She shares her experience of difficulty having a second child while finding a new opportunity for her art carrier through the art crawl culture
[07:21] Josie ponders on how to connect with audience and start making income with her arts
[09:05] Josie started painting as a therapy while battling fertility issues
[11:03] How Josie battled through fertility issues, did her own research while not stopping working with her art
[16:30] Josie talks about her art which includes water colors, collages, and geocodes
[17:13] Josie shares how she tackles various critics against her art
[18:19] Josie shares her experience with the Fine Art Grad program and the discovery of resin
[18:19] What is a resin and how she used it for her art
[19:03] Testing different resin pieces to improve her art and discover new things
[19:58] What safety precautions she used when doing her art
[20:40] How Josie started a video on YouTube and hit 20, 000 views
[21:39] Josie talks about her color palette
[22:37] Josie shares her rainbow palette and how she experiment with different mediums
[23:28] Developing individuality as an artist
[24:11] Josie talks about the danger zones of sharing your process and art on Instagram
[26:30] Pros and cons of posting art on the internet and finding your end goal
[28:04] Josie talks about her mosaic art called Butterfly Wall and how she prices it
[29:30] Josie talks about GDP for arts and entertainment
[29:56] How many active American artists there are in the workforce
[30:56] How to sell art and become an artist entrepreneur
[32:42] How to properly market your art on the internet
[33:35] How to use Instagram to promote your art
[34:48] How to present your art on the internet and capture audience
[35:25] Automating Instagram posts
[34:48] Using planners and schedulers for other social media like Pinterest to keep track with schedule
[37:42] Using the right hashtags to improve discovery on Instagram and other social media platforms
[40:15] How Josie use automation to make other processes easy including her dropshipping business
[31:07] Josie shares her daily activity with her own studio
[41:07] How Josie turned her basement into a studio and ideas for decoration
[42:35] Why her art space is essential to her practice
[43:13] Balancing time with kids and art
[44:17] A glimpse of her house which consists 70% of arts and crafts
[45:54] Josie’s secret approach to make income with her art while balancing time with family and her drop shipping business
[47:43] Josie shares how she made her own limited edition water color brand with Korean artists
[49:39] Josie shares how to manage time and projects with Enneagramm
[50:27] How to focus with art and what you love doing
[52:45] Book recommendations by Josie
LINKS AND RESOURCES:
Book Recommendations
The War of Art by Steven Pressfield
The Artist Way by Julia Cameron
Big Magic: Creative Living Beyond Fear
Connect with Josie Lewis
Connect with your host, Erin Sparler
Wednesday Sep 04, 2019
Wednesday Sep 04, 2019
How To Educate Audience About Your Artwork and Improve Its Marketability
In The Artist Appeals, Erin Sparler talks about how newbies and accomplished artists can improve the value of their art through audience education. In this episode, Erin reveals interesting tips on how to educate your audience following the seven-step system of The Artist Appeals and shares key secret on how to make your art sell.
Erin also shares about how you can develop unique, creative, and expressive artworks that you can sell online. Or transform simple paintings and drawings into trendy and highly salable pieces of arts.
To learn more about audience education, promoting artworks, and turning your works into other products you can sell online, listen to this podcast episode. You will also hear:
[00:32] Some quotes to live by from Paul Gauguin
[00:32] Educating features that increase the value of your artwork
[02:53] How to effectively communicate the benefits of buying your artwork
[03:52] Tying the features and benefits together to sell your work
[04:43] Using Instagram stories to promote your work
[05:35] Leveraging YouTube videos to give your work more exposure
[06:31] How writing a story about your photographs like Jeffrey Stoner did can add value to your artwork allowing you to sell it at a higher price
[07:28] What drives people to buy artistic works
[08:22] How to leverage SEO to increase your searchability
[09:15] The meaning behind A.P.P.E.A.L.S. and how you can use it to sell your art
[10:19] What other products can you make with your art?
[11:14] How to present you artwork properly
[13:19] Find cool animals you can paint with your kids through eyeconnectscrafts.com
LINKS AND RESOURCES:
Thursday Aug 29, 2019
Thursday Aug 29, 2019
In the Artist Appeals Podcast today, Erin Sparler delves into art licensing with Maria Brophy. They discuss Maria's introduction to art licensing, contracts, marketing, the importance of copyrights, and tips on presenting your best artwork.
In this episode you'll listen to:
- Maria Brophy's defining moment in starting art licensing.
- Surfboard art and the start of Maria's husband's art business
- Licensing artwork on products
- The importance of copyrights
- Tips on photographing and presenting your artwork
- Creating stories around artwork
- Tips to automate and amplify outreach
- Drew's transition into sacred geometry
- Maria's path into licensing
- Maria and Erin talk about copyrights
- Maria's productivity tricks and tips on success
- Maria's book recommendations
Links:
Art Money & Success Book by Maria Brophy
You Were Born Rich, by Bob Proctor
Big Magic, by Elizabeth Gilbert
Thursday Aug 22, 2019
Thursday Aug 22, 2019
How to Create an Excellent Presentation and Display of Artwork
Forget about the frame that displays your artwork. Think about some beautiful pictures of your work or even great process videos on how you come up with your creations. On The Artist Appeals podcast today, Erin Sparler helps you increase the perceived and actual value of your artwork. Erin shares tips and tricks on how to take quality photographs of your artwork. Listen in as she delves more into the actual photography process, the equipment to use, pricing, pros, and cons of each one of these and much more.
You will hear:
[02:18] How to stir a high perceived value of your work, by your prospects and end consumers.
[03:30] The various techniques that will help you present your artwork in the best of light.
[03:43] The upcoming presentation by Erin Sparler on photographing your artwork at the ArtBizJam 2019.
[04:49] Tips on how to create high-quality images to allow reproduction of your artwork into larger canvases.
[05:10] Why getting professional photography equipment is a necessary investment for artists.
[06:07] How to position your camera when using professional equipment to create high-quality images.
[06:30] How to operate your phone's camera to take great shots of your creations.
[08:09] Why using ring holders on your phone when taking photographs eases the photography process.
[09:19] Why creating process videos of your artwork is vital.
[11:05] How to process images to create a lovely display of your work.
[14:06] The cons of using tripods when taking photographs of your artwork.
[16:23] How lousy lighting impacts on the overall presentation of your artwork.
[17:02] How to improve lighting in the photography process to create elegant images of your work.
[17:29] The cons of using artificial light in photography.
[20:49] The upcoming course on the seven-step system at The Artist Appeals.
[22:15] Tips on how to create a good portfolio of your artwork.
[27:19] Why having a write-up on process against your end product impacts on pricing and sales.
Links and Resources
Friday Aug 16, 2019
Friday Aug 16, 2019
In the Artist Appeals, Erin Sparler speaks to a glass artist, a glassblower, Mark Petrovich. He doesn't just make pretty things. He creates conceptual things. His work is both beautiful and has featured in museums and private collections across the United States. Mark's work has been in the Museum of art and design in the Toledo Museum of Glass as well as in Sofa Chicago.
Mark is a formally trained vet who shifted careers to pursue artwork. He got some particular liking on glass and chose to pursue glass artwork. Today, he generates income from art, working with his wife. They both have developed unique, creative, expressive and original artwork using glass, and launched a jewelry line called, 'Birds in the Hand Jewelry.'
To learn more about developing a product, pricing, amplifying your brand, and much more, listen to this podcast episode. You will also hear:
[01:59] Mark Petrovic's backstory.
[03:54] The career transition from practicing veterinary medicine into the art industry.
[04:53] Why Petrovic chose to major in glass artwork.
[06:35] Discover Mark Petrovic's consistent goal in life.
[07:33] How Mark creates a theme for his artwork that he would like to explore.
[09:04] Why Mark chose to use fish as a subject in his artwork.
[11:17] Petrovic expounds why he uses metaphors and symbolism to speak the human condition through his work.
[12:07] Why he started using birds as a subject as opposed to fish.
[14:30] What helps Mark to transition from fine art to conceptual work into the business aspect.
[18:14] How Mark Petrovic presents his artwork to his audience.
[19:32] How Mark educates his prospects or audience about his creations.
[21:21] The hardest part of marketing art and how to overcome it.
[26:28] A little side story on rejection and a book recommendation on how to handle it.
[28:08] Mark’s advice on how to deal with rejection.
[35:15] Mark's advise and opinion on licensing and contracts.
[36:55] How Mark measures his success, and what his most significant accomplishments are.
[37:40] How Mark managed to get his artwork to feature in museums.
[44:03] Why art galleries are affecting the pricing of artwork today.
[48:43] Mark’s thoughts on different pricing on a similar piece of artwork.
[50:44] How Birds in the Hand Jewelry line started.
[54:35] Book recommendations by Mark Petrovic.
[58:02] Mark’sadviseto other artists.
LINKS AND RESOURCES.
- Book Recommendation
- Art and Fear by David Bayles and Ted Orland
- The Art of Critical Making: Rhode Island School of Design on Creative Practice
- Connect with Mark Petrovic
- Website
- Connect with your host; ErinSparler
Wednesday Aug 07, 2019
Wednesday Aug 07, 2019
Carla Sonheim is the writer of many books, which includes “Drawing Lab For Mixed Media Artists: 52 Creative Exercises to Make Drawing Fun,” which has sold over 100,000 copies, and “Drawing and Painting Imaginary Animals.” She is currently working on a new book and has over 50 online classes available, some of which are entirely free. Give this podcast a good listen to hear about the classes Carla has available and draw some inspiration from her words.
In this episode of The Artist Appeals, you’ll hear -
[02:43] - Who has done the editing for Carla’s videos.
[03:22] - Carla’s backstory and how she started her business
[08:24] - Carla’s first books and her love of art
[12:05] - Carla’s personal art and success
[13:07] - How having kids affected her art
[16:41] - Carla and the books she has created
[18:31] - Kids Art week online classes
[21:19] - A few words on being a teacher
[24:03] - Tips and techniques to art presentation
[28:06] - Carla’s online classes
[33:25] - Carla and her husband as partners
[34:48] - Carla discussing how automation has helped
[38:58] - Discussing her experience with licensing and contracts
[42:48] - What success means, and backstory about her road to success
[48:23] - Books Carla would recommend
[52:26] - Connecting social media and Carla’s online course
RESOURCES
"Drawing Lab for Mixed Media Artists: 52 Creative Exercises to Make Drawing Fun."
"Drawing and Painting Imaginary Animals"
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
Artwork as a Product for Artists Sustainability with Erin Sparler
Erin Sparler, continues to elaborate on the appeals acronym on The Artist Appeals Podcast. Erin discusses artwork as a product, sharing tips, insights, and inspirational stories on this episode. Erin elaborates on how to create a product, price it, and get the maximum out of it. Listen up and hear from her.
Key Milestones on this episode;-
[03:55] The importance of having a mind shift to view your artwork as a product for sustainability.
[04:40] What a product ladder is.
[05:12] What an introductory price is.
[06:59] Why a product ladder is a must-have for artists.
[07:35] Jeff Shank’s success story on deploying a product ladder for his photography business.
[08:37] The advantage of having limited editions of original work in a product ladder.
[10:53] Ashley Monney’s success story on why three- tired price products work better in the art industry.
[12:35] Why it is essential to know your target audience before creating your product.
[13:35] Erin’s backstory on how she started Eyeconnectscrafts.
[15:46] Factors to consider when wanting to create an impulse-buy and affordable product for your audience.
[16:48] How to come up with a pricing model for your products.
[19:40] Why planning is vital for your art business.
[22:04] How Jeff Shank uses Moo to promote his business.
[23:51] Erin’s story on how she makes money from her designs at a lower product point.
[25:51] Assignment on creating a product and a product ladder for your business
RESOURCES
Thursday Jul 25, 2019
Thursday Jul 25, 2019
Ep 010: How Organizations and Networking Can Improve Your Art Business
Beckah Krahula, one of the top-selling authors, joins Erin Sparler on The Artist Appeals podcast today. Beckah, who is biased in Zentangling art, discusses artwork, product development, business growth strategies and shares her overall experience in the Art business. Go to theArtistAppeals.com to get free artist resources.
In this episode you’ll hear:
[02:44] Beckah’s backstory before delving into the art business.
[05:13] How Beckah went into the art industry as an independent contractor.
[05:28] How Beckah used Sculpey to create her artwork.
[09:11] How Beckah, amplified her business through educating masses on a TV show.
[11:24] The different techniques Beckah follows to keep her company on track.
[14:39] The importance of getting started in any business.
[22:05] How Beckah, learnt about Zentangles.
[25:36] The therapeutic effect effected by Zentangling.
[34:29] Beckah’s incorporation of online and offline methods to grow her business.
[41:28] How Beckah uses the storyboard format to organize her ideas and artwork.
[45:30] Beckah’s advise on licensing and contracts.
[47:31] The importance of role-playing in any business setting.
[50:46] The importance of networking with other artists.
[53:40] How Beckah measures and celebrates her success.
[58:55] Why it is vital to track and adapt to the continuous business trend changes.
[01:00:27] Why captioning your artwork can be unnecessary.
[01:03:00] Beckah’s way of finding art galleries to attend.
[01:07:10] Beckah's favourite book.
Resources: