18.2K
Downloads
129
Episodes
Want to fund your dream life by creating and selling your art? Check out: https://www.theartistappeals.com/go Welcome to the Artist APPEALS podcast! My name is Erin Sparler, and I want to teach you how to make money as an artist WITHOUT making compromises. Each week, my guests and I will break down the secrets for turning your art into revenue! We have tons of great episodes in store, and I’d be thrilled to have you join. So if you like the vibe of our show, be sure to give us a follow so you never miss an episode. If you’re ready to start making money with your art, visit: theartistappeals.com/go Thanks for the visit! Until next time -- keep on creatin’!
Episodes
Friday Nov 11, 2022
Friday Nov 11, 2022
If you know how to present your artwork to your target audience, making a living off of it is a no-brainer.
In today's episode of The Artist APPEALS, the amazing Jennifer Smelker will talk about how she left her job as an engineer and went full-time to build her illustrated design empire.
And mind you, her illustrated design company, Tandem For Two, is making a whooping 6 figures in sales annually doing wholesale, retail, and licensing.
How did she do it? You’re about to find out when you tune in now.
Listen in and learn how you can make money as an illustrator, build a thriving business out of it, and live a well-balanced life.
Key Takeaways:
Introduction (00:00)
The story behind Tandem For Two (01:20)
Rapid-fire questions answered (02:39)
From being an engineer to an artist (10:04)
On developing a product (16:35)
Balancing wholesale, retail, and licensing (24:09)
Advice for those who want to design their own products (31:20)
Product presentation tips (37:07)
Tips for educating your audience and marketing (43:26)
How to get more done without being overwhelmed (53:09)
On licensing and contracts (1:00:07)
How do you measure success? (1:09:52)
Episode wrap-up (1:16:43)
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
- Join The Artist Appeals Facebook group here
Connect with Jennifer
- Check out Jennifer’s Tandem For Two merch and designs here
- Join Jennifer’s mastermind class here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Nov 04, 2022
Friday Nov 04, 2022
Let’s be honest, many artists out there give up their love for art because people often say that artists don’t make that much money.
But what if I tell you that that adage is a lie?
After years of researching, interviewing successful creatives, and learning from my personal experience, I developed a system that helps you unlock your true earning potential as an artist. Hence, the birth of The Artist APPEALS.
In this week’s episode, I’ll share a summary of the APPEALS, a seven-step system that will help you get a good foothold on being a profitable artist.
After all, what good is following your passion for art when you can’t put food on the table?
Listen in as I talk about the APPEALS system and learn how you can finally make money as an artist and build a thriving business off of your artwork. (P.S. Check out the Additional Resources section in the Show Notes for added valuable information.)
Key Takeaways:
Introduction (00:00)
What does APPEALS mean? (00:54)
Making a collection of art (02:14)
What products would your art fit on? (04:18)
How are you going to present your work? (05:27)
Educating your audience about your work (11:35)
How do you amplify your work? (13:52)
Licensing and contract terms (16:09)
Defining what success means to you (18:04)
The step “zero” (21:17)
Additional Resources:
- Season 1: The Artist Appeals System Overview episode here
- Learn how to find your voice as an artist here
- Check out the FREE resources mentioned in my book here
- Need a step-by-step guidance? Check out my online course offer here
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
- Join The Artist Appeals Facebook group here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Oct 28, 2022
Friday Oct 28, 2022
Do you ever wonder what it takes to start a food product business? How is it even remotely similar to creating artwork?
Joining me in this week's episode of The Artist Appeals is a good friend of mine, a former college professor turned entrepreneur, Harve Tannenbaum.
Today, he's graciously sharing with us his creative and lip-smacking good Tannenbaum hot sauce collection, how it all started, and the process behind producing and selling it to the public.
I tell you, though, this hot sauce collection is not your regular kind of hot sauce. It's an art!
And it shows from the flavor combinations (I sure enjoyed tasting them all!) to the well-thought packaging details and to how these products are distributed.
Be sure to tune in to learn more about how to incorporate arts in making a food product and build a thriving business.
Key Takeaways:
Introduction (00:00)
Meet Harve and his hot sauce collection (00:49)
What is a botanical and artisanal hot sauce? (02:10)
How it all started? (07:31)
Artwork in entrepreneurship (17:19)
On the importance of packaging (18:11)
Marketing and logistics processes (29:05)
On contracts and licensing (46:11)
Selling food products in supermarkets (52:32)
How to measure success? (1:08:04)
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
- Join The Artist Appeals Facebook group here
- Check out Tannenbaum’s hot sauce collection here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Oct 21, 2022
Friday Oct 21, 2022
Do you find yourself losing motivation and stuck with artist block? Is it even real? How do you get yourself out of it and create an art collection?
Artist block is real and happens even to the best of us. The causes can be many and varied. And if you're a professional artist, it's a serious matter that could potentially destroy your thriving art business.
How do we avoid it?
Well, honestly, it's not about avoiding it but understanding and overcoming it. And in this week's episode of The Artist Appeals, I will share with you how I (hopefully, you can, too) find inspiration from a children's book.
Listen in as I drop valuable nuggets from this surprisingly inspiring children's book by Peter H. Reynolds and how you can also find that inner voice in you to get going and make more art.
Key Takeaways:
Introduction (00:00)
Reading The Dot by Peter H. Reynolds (01:06)
Make a mark (06:45)
Sign your artwork (07:33)
On minimalism (08:48)
Find someone to encourage you (09:10)
Make variations and experiment (10:04)
The power of repetition (11:58)
Sharing that inspiration (12:30)
Episode wrap-up (13:04)
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
- Join The Artist Appeals group on Facebook here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Oct 14, 2022
Friday Oct 14, 2022
When you’ve been around with toys for your entire life, “being serious about having fun” would certainly come naturally. And that’s what our guest for today lives by through the years.
Joining us today in The Artist Appeals podcast is the toy genius, Matt Nuccio. Matt is a toy designer, inventor, manufacturer, and consultant all rolled into one. He is currently the President of Design Edge Inc. - a family-run toy company based in New York.
What started to be a graphic design house in a suburban New York home, Design Edge has turned into a toy design powerhouse and development agency over the past three decades - helping toy and game entrepreneurs become big businesses.
It has worked with big brands like Disney, Marvel, Barnes and Noble, and many others.
And today, Matt is generous enough to share everything you need to know about toy designing, manufacturing, marketing, licensing, and distribution.
So, if you’re serious about getting into toy development and making your idea the next big thing, then make sure to tune in to today’s episode with Matt.
Key Takeaways:
Introduction (00:00)
Rapid-fire questions answered (01:05)
What is the first step in developing a toy? (06:03)
How do you price a toy? (10:30)
Finding a toy agent and how it works (18:10)
Product presentation and marketing (21:33)
What are the KPIs that make a toy potentially successful? (36:51)
Testing toy process (38:46)
How to scale a toy business? (46:23)
On contracts and licensing (57:17)
Lessons you can learn from Matt (1:02:14)
The future of the toy market (1:08:30)
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
Connect with Matt:
- Follow and message him on LinkedIn here
- Visit Design Edge here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Oct 07, 2022
Friday Oct 07, 2022
Creating art isn’t always easy. It doesn’t mean that if you’re an artist, making art would just come by naturally every day. No, it doesn’t happen like that because, let’s face it, we all go through blocks from time to time.
We lose motivation at one point or another, and usually, we wait for inspiration to strike before we get back to work. But I’m here to tell you that you don’t have to wait for that spark; you got to make it happen. You have to work on your art even when you don’t feel like it.
So, in today’s episode of The Artist Appeals, I’ll share five tried-and-tested quick tips on how to get motivated to make more art even when life gets crazy busy. And if you need some inspiration, take a peek at my newly organized art studio and see how I did mine.
Key Takeaways:
Introduction (00:00)
Clear your studio (01:53)
Organize your supplies (05:17)
Take the doors off of your cabinets (06:33)
Realize what you have (07:39)
Put your favorite inspirational art books in your studio (08:33)
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
- Join us on Facebook here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Sep 30, 2022
Friday Sep 30, 2022
Joining us today are husband and wife Adam Russell and Kelly Lever of Key West Pottery. And they are here to sit down and share with us how they got into the pottery business and their process of managing a thriving business.
As artists, we don’t learn entrepreneurship in school. We’re continuously taught the theories and rich techniques for perfecting our craft. And once we set our wings out there, whether you admit it or not, we struggle with the business side of things most of the time.
Our guests couldn’t agree more with that. Adam and Kelly were painters turned potters who eventually learned the ropes of running a business.
They started as a young couple in Toledo, Ohio, who found good opportunities to begin anew in Key West, Florida.
What started as a small business selling in art fairs has become a full-time pottery business in multiple locations and with a team. And now they’re making up to 10,000 pots a year in varying sizes, doing commission works, and running an art gallery.
Key Takeaways:
Introduction (00:00)
Meet Adam and Kelly (00:42)
Rapid fire questions answered (02:46)
How Adam and Kelly started Key West Pottery (24:20)
Tips for hiring a staff (40:00)
How to be consistent with social media postings (43:27)
Photography tips and tricks (47:23)
On licensing and contracts (57:34)
What’s the commission process for sculptors? (01:02:48)
How do you measure success and happiness? (01:06:46)
Additional Resources:
- Connect with Adam and Kelly here
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Sep 23, 2022
Friday Sep 23, 2022
As promised, for this week’s episode, we’re joined by the esteemed toy designer and artist, Azhelle Wade, who will share her journey with us.
Make it toyetic! That’s what Azhelle’s mantra is to her followers.
For over ten years, Azhelle has been making her mark on the toy industry. She has worked with some of the finest toy companies in the world, like Toys R Us, Party City, and Madame Alexander, to name a few. And her toy designs have made MILLIONS of dollars!
But even with all that success, she felt like something was still missing…
It was during her climb through the corporate ladder she became aware of her love for teaching. Given her vast knowledge, Azhelle decided to share what she has learned all these years with the newcomers through her highly-rated podcast Making It In The Toy Industry.
Today, Azhelle is widely-known in the industry as the Toy Coach. Aside from being a rockstar consultant for toy companies, she empowers newbies to explore the industry fearlessly through her online course, The Toy Creators Academy.
Key Takeaways:
Introduction (00:00)
The #1 top-selling toy that she has built (00:44)
One thing that Azhelle loves to do in the business (02:26)
What would you tell your younger self? (07:28)
The first tool she designed professionally (11:31)
How to come up with ideas (12:55)
How artists make a profit (27:49)
Tips and tricks on packaging a product (30:53)
What makes a toy popular? (34:09)
How do you come up with a system (52:10)
How do you measure success? (01:02:32)
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
- Book a free 15-minute diagnostic call here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
Friday Sep 16, 2022
Friday Sep 16, 2022
Hey friends!
For this week, I'm bringing you a re-release of one of my favorite episodes. As we're working to produce new exciting episodes, I hope you'll enjoy this full-length interview with none other than Ashley Longshore!
Ashley is a fine, self-taught artist that has earned A LOT of money.
In 2015 alone, she sold over 1 MILLION dollars worth of art! She's making it happen!
AND... She's done all of this WITHOUT galleries.
Listen along as she shares the secret to her success! This episode is one you won't want to miss.
Ashley Longshore is entertaining, motivational, and UNFORGETTABLE!
DISCLAIMER! There is lots of swearing in this episode. If swearing offends you, I recommend taking a pass on this episode.
Additional Resources:
- Learn more on how to make money as an artist here
- Visit my website here
--
The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Follow the podcast on your favorite platform, so you never miss an episode!
Monday Sep 05, 2022
Monday Sep 05, 2022
Join Erin the host of The Artist APPELAS as she shares some tips and tricks for selling, your art, design, illustration, and photography at craft fairs! This episode comes live from my porch as I prepare for the final day of Kipona in Harrisburg Pennsylvania. It’s Labor Day weekend and I’ve learned a couple things, that shared with you as I prepare for the last day about how to have a successful craft fair.